Trade promotion agencies can tip the balance towards business resilience and ‘good trade’. This is where national trade promotion organisations can tip the balance towards prosperous societies. National trade promotion organisations are unsung champions, building businesses that create jobs and bring hope for generations to come. In Ghana, the reference to sustainable trade or a green economy is still a somewhat novel concept to young businesses. Dr Afua Asabea Asare is CEO of the Ghana Export Promotion Authority.

Source: The Star May 22, 2022 06:02 UTC